For Hosts

Redesigning Onboarding Entry Point Process

Background

Localbird is a digital concierge service for vacation rental hosts. By using this service, hosts can offer curated experiences to their guests.

Challenge

Sign-up conversion rate, and Property Management System (PMS) and automating messages rates are low.

Solution

Redesigning a clear and intuitive sign-up process, emphasizing value proposition, and including PMS connection and message automation in the process.

Research

Online research was conducted to explore user behavior during sign-up processes and identify common friction points.

In addition, a PMS data research was carried, to uncover its data value to users.

Competitive Analysis

Sign-up flows from various services were viewed to identify unique and innovative, trust-building, user friendly patterns.

Additionally, vacation rental sign-up flows were reviewed to become familiar with industry-specific terminology.

Key Insights

About 80% of users are one time visitors.
Adding a clear and concise value proposition during the sign-up process can increase conversion rates by up to 85%.
67% of users abandon long sign-up processes.

User Flow

The user sign-up process was shortened and simplified, with the addition of PMS integration and message automation.

Old Flow

New Flow

UX Copy

The product’s value proposition was
rewritten to be brief, direct, and impactful.

The streamlined sign-up process was emphasized to create a clearer and more compelling call to action.

User benefits and leading PMS company names were integrated to enhance brand trust.

Design

The hosts' landing page was redesigned to better highlight the product's value proposition and the benefits it offers for them.

Imagery inspired by the bird logo was developed to foster emotional connection with users and lay the foundation for a consistent visual brand language.